Willoughbys Creative was inspired by a shared passion for crafts and creativity. Sisters in-law, Erica Willoughby and Alta Brits teamed up to bring their idea for a craft store and creative space to life.
Erica and Alta are self-confessed ‘craft evangelists’ and have spent most of their lives learning the art of knitting, crocheting, weaving, and sewing—skills that were passed down by the women in their families. They believe in the power of creativity and the importance of keeping handicraft traditions alive.
- To help people discover the joy of crafting and creativity in a beautiful, warm and inviting creative space
- To be the best retailer of yarn and accessories in North Canterbury